Wednesday, February 16, 2011

Top Sport Celebrity Endorsers As Reported By Nielsen

Nielsen recently published its report State of the Media in Sports 2010, a "compilation of media highlights, advertiser trends and consumer insights".

Here are some of the highlights:

Top 5 Most Effective Endorsers - Active Female Athletes (based on athlete awareness, appeal and personality attributes)

1) Venus Williams
2) Lindsey Vonn
3) Serena Williams
4) Danica Patrick
5) Maria Sharapova

Top 5 Most Effective Endorsers - Active Male Athletes

1) Shaun White
2) Shaquille O'Neal
3) Apolo Anton Ohno
4) Peyton Manning
5) Michael Phelps

Top 5 Most Effective Endorsers - Commentators

1) Terry Bradshaw
2) Mike Ditka
3) Dan Marino
4) Chris Berman
5) Bob Costas

Top Sporting Events Based on Income +$100,000

1) Stanley Cup Playoffs
2) NCAA Basketball Championship
3) The Masters
4) BCS National Championship
5) World Cup Final

Top Selling Sports Biographies

1) Jane Leavy, The Last Boy: Mickey Mantle and the End of America's Childhood
2) Drew Brees, Coming Stronger: Unleashing the Hidden Power of Adversity
3) Andre Agassi, Open
4) James S. Hirsh, Willie Mays: The Life, The Legend
5) Bill Madden, Steinbrenner: The Last Lion of Baseball

Top 5 Most Effective Endorsers - NBA

1) Shaq
2) Kobe Bryant
3) LeBron James
4) Yao Ming
5) Steve Nash

Top 5 Most Effective Endorsers - NFL

1) Peyton Manning
2) Brett Favre
3) Drew Brees
4) Donovan McNabb
5) Tim Tebow

Top 5 Most Effective Endorsers - Winter Olympic Athletes

1) Shaun White
2) Apolo Anton Ohno
3) Limdsey Vonn
4) Bode Miller
5) Evan Lysacek

Top 5 Most Effective Endorsers - NASCAR

1) Dale Earnhart Jr.
2) Jeff Gordon
3) Danica Patrick
4) Tony Stewart
5) Mark Martin

Who is missing? Who do you disagree with? Where is Brady (he does have big UGG endorsement deal)? What about Bill Murray - he does have one more golf title this year than Tiger Woods?


Aaron Gordon said...

I think Brady is off because his biggest deal, which I believe is his new Under Armor contract, is paid of largely in equity, so it might not have been factored in. Other than that, I have no idea.

Brasil said...

As far as i know Tiger Woods is one of the top endorsers before the scandal came out.