McDonald’s has finalized a 1 year extension with the NHL to as the league’s American quick-service restaurant through the end of the 2010-11 season. Under the deal, McDonald's will be the title sponsor of NBC’s inaugural “Hockey Day in America” on February 20, which will have 4 games over six hours.
The Hockey Day in America is similar to CBC's Hockey Day In Canada, where the Canadian broadcaster features all 6 Canadian hockey teams playing on the same day.
NBC’s programming block for “Hockey Day in America” starts at noon with three staggered regional games between the Washington Capitals and Buffalo Sabres, Philadelphia Flyers and New York Rangers, and Detroit Red Wings and Minnesota Wild. The national coverage continues at 3:30 p.m. with a game between the Chicago Blackhawks and Pittsburgh Penguins.
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