Super Bowl: Concession Sales and Movie Ads

Super Movie Ads

Hollywood studios will promote at least 13 movies during Fox's telecast of the Super Bowl, which is a record number. The cost of a 30 second Super Bowl commercial is $3 million. This is according to Variety.

Here is an excerpt from the article:

Among the top titles being pushed ... are summer tentpoles including Par's "Transformers: Dark of the Moon," "Super 8" and Marvel's "Thor" and "Captain America: The First Avenger"; Disney's "Pirates of the Caribbean: On Stranger Tides"; Universal and DreamWorks' "Cowboys and Aliens"; Sony's "Priest"; and DreamWorks Animation's "Kung Fu Panda 2," also being released by Par.

...While the annual event may attract a massive viewership, advertising during the Super Bowl "just doesn't move the needle enough" to warrant the steep fees to buy spots, said one Warner Bros. exec. Studio is launching "Green Lantern" and the final "Harry Potter" this summer.

Because the ads have become such a big part of the Super Bowl, some marketers are concerned about the clutter of spots competing for consumers' attention. But for those that still want to cash in on the attention the Super Bowl generates, there's always the pre-game show, which offers up spots at a discount.

Sony is taking advantage of that opportunity this year, with all three of its films to be promoted during the hours that lead up to the Super Bowl. Ads for "Just Go With It" and "Battle: Los Angeles" will air shortly before kickoff, while a "Priest" spot will play earlier, during the pre-game show.

Super Concession Sales

According to Gary Jacobson of the The Dallas Morning News, spending on food and drinks at the Super Bowl could set record. Here's an excerpt from the article:

More money will be spent in one day on food and drink at Arlington’s Super Bowl than ever before in the event’s 45-year history, according to the head of the company handling concessions and catering at Cowboys Stadium.

“We expect to set a record for Super Bowls,” said Mike Rawlings, chief executive of Legends Hospitality. He said this Super Bowl would set records for both per-person spending and total spending.

Rawlings indicated that the single-day, per-capita Super Bowl spending record is slightly less than $50. Legends should exceed that, translating into total food and beverage sales of $5 million or more at the stadium on Super Sunday.

That’s about twice as much as is spent during a regular-season game, said Rawlings, who is also president of Dallas’ Park and Recreation Board.