I join Sandie Renaldo to talk about the CFL, the Grey Cup and Justin Bieber as the headliner for the halftime show. We focus on what the CFL was seeking to accomplish with the Biebs headlining.
The CFL gets the importance of big events when looking to enhance brand profile. It's a very crowded marketplace, with lots of places to drop your disposable income. It's important for a business like the CFL to do things that gets eyeballs and visibility.