Monday, March 5, 2012

Part 1: Interview with NHL COO John Collins

John provides tremendous insight into the Winter Classic, HBO 24/7, NHL branding strategies, its use of media  platforms and NFL vs. NHL fans.

John has been referred to as:

(a) The architect of the new NHL
(b) As a man that “really changed the culture of the league”
(c) The jet fuel taking the NHL into the 21st century and beyond (Michael Farber).

In his role as COO, John heads up the League’s global business, sales, licensing and media operations.

John joined the NHL in 2006 after spending 15 years in NFL Senior management, including a stint as President and CEO of the Cleveland Browns.

Under John’s guidance, the NHL has enjoyed 5 consecutive seasons of record revenue, including a $1 billion bump in revenue.

John has won numerous awards, including Executive of the Year and Marketer of the Year. Under his watchful eye, the Winter Classic was named the Event of the Year by the Sports Business Journal and the NHL was honored as the Sports League of the Year in 2010.

John is behind big events like the Winter Classic and the HBO 24/7 Franchise and was the lead on the NHL/NBC TV Deal.

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