This week on Offside on the Team 1200, I interviewed LA Kings Vice-President of Communications Mike Altieri.
We covered a lot, including the ways the team is activating fans, the new $250 million TV Deal with Fox, the critical importance of social media and Wayne Gretzky's imprint on hockey in California and how the Kings got the Great One to do the opening faceoff before Game 3.
Oh yes - we also talked Alyssa Milano.
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